While often considered a cheaper traffic source, Tier 2 traffic – specifically popunders and push messages – presents a unique opportunity for businesses. These ads appear behind a user’s current browser window, and push notifications interrupt the browsing experience with alerts. Grasping the detai

In the ever-evolving landscape of digital advertising, ad fraud poses a significant challenge to both advertisers and publishers. This article aims to uncover the complex world of ad fraud by implementing a comparative analysis of various fraudulent tactics employed by criminals. We will investigate